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The co-founder of Uber Agro Foods, Adeniyi Adekunle says Nigerians will not resist their new product, ‘Uber Garri’.
In a chat with TheNewsGuru, the visionary entrepreneur said the packaging and branding of ‘Uber Garri’, makes it different from other similar products.
“I can assure you that it will get to a time in Nigeria that people will be more attracted to products packaged like ‘Uber Garri’.Our packaging and branding is different and unique.Nigerians cannot resist it.At our product launch, everybody kept commending us. When it comes to our branding and the content itself, we will ensure that we keep raising the bar. What most manufacturers do in Nigeria is that once they hit the market with their product, they subsequently step down the quality. But we want to do things differently.It’s been in the market for about three months and we have it in supermarkets Lagos”.
Asked how the product is sourced, he said it is gotten from the farmers direct.
“We source our raw materials from the source.We source from the farmers so that we can get the best of price and best of quality.My partner, Nnamdi Okeke is from the eastern part of the country.We have three types of ‘Uber Garri’, yellow for swallows, we also have white for swallow.My partner helps with the yellow brand of garri because he is from the eastern part of the country, Anambra.I am from the western part of the country, Ekiti.The whole idea is to get the right pricing and the best quality”.
Speaking further, Adekunle said the company has plans to expand into packaging other food products.
“ At Uber Agro foods, we are starting with ‘Uber Garri’’.As time goes on, we intend to go into yam powder production .We just planned to start with Garri.Once we have that market share, we can move to other ones”.
He also noted that partnerships can turn out good when it is done right.
“People say partnerships does not work, I have seen examples where partnership worked, like three or four. For me, I have no issues at all. As long as both parties are true to themselves and have integrity, the partnership will thrive”, he affirmed.