Why average Nigerians cannot afford my whitening cream- Dencia

It is no longer news that American model, Blac Chyna, partnered with Whitenicious to launch her own $250 cream which claims to restore the skin’s ‘natural glow’.

The founder of Whitenicious, Nigerian Cameroonian singer Reprudencia Sonkey, popularly known as Dencia, who herself appears to be knowingly lighter than she was a few years ago, noted that the product isn’t meant for the average Nigerian.

According to her, average Nigerians cannot afford her cream, it is a luxury.

“Average Nigerians cannot afford my whitening cream. Its not a necessity, it s a choice. The average Nigerian cannot buy it. So, it’s for people that need it and can afford it. The target audience are women who can afford it”, she told Broadway TV.

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