on Jazzy-led Mavin Records, also known as the Supreme Mavin Dynasty, has been honoured as the fastest-growing entertainment brand in the entertainment category in Africa.
TheNewsGuru.com reports that the record label, which was founded on 8 May 2012, was honoured with the award at the 2022 edition of the Global Brands award organised by Global Brand Magazine.
Mavin Records, listed among other winners in the current edition of the magazine, was honoured in recognition of its outstanding contribution to the growth of the entertainment industry in Nigeria and Africa.
This marks the second time in a row that the company will be winning the award.
On the choice of Mavin Records for the entertainment category, the award organisers said in a statement that the jury was highly impressed with the quality of Mavin’s contribution and impact on the growth of the entertainment industry in Africa.
Mavin Records is a Nigerian music corporation record label founded by record producer and recording artist Don Jazzy.
The label’s inception came to fruition following the closure of Mo’ Hits Records, a record label owned by the aforementioned producer and D’banj.
The label is home to recording artists such as Korede Bello, Dr SID, D’Prince, Di’Ja, Johnny Drille, Ladipoe, DNA Twins, Rema, Ayra Starr, Magixx & Boy Spyce.
It also houses producers such as Jazzy himself, Altims and Baby Fresh. In 2014, DJ Big N became the label’s official disc jockey.
Tiwa Savage, Wande Coal, Reekado Banks and Iyanya were all formerly signed to the label.
On 8 May 2012, the label released its compilation album Solar Plexus.
In January 2019, Mavin Records secured a multi-million dollar investment from Kupanda Holdings, a subsidiary of Kupanda Capital and TPG Growth.
Mavin Records started as a result of D’banj’s departure from Mo’ Hits. Prior to commenting on D’banj’s exit from Mo’ Hits, there were allegations that D’banj signed over Mo’ Hits to Don Jazzy.
TheNewsGuru.com gathered that the term “Mavin” describes someone who is gifted and skilled in any field.
Upon establishing the rebranded record label, Don Jazzy said he sees Mavin Records being the powerhouse of music in Africa in the shortest possible time.
After rebranding Mo’ Hits to Mavin, Don Jazzy signed Nigerian singer Tiwa Savage. Pulse Nigeria reported that Jazzy admires the singer’s work ethic and drive.
It was alleged that Mavin Records signed producers Aluko “Altims” Timothy and Sunday “BabyFresh” Enejere.
On 7 May 2012, the record label launched its official website and the Mavin league, a social networking site designed to cater to its fans worldwide.
Don Jazzy signed endorsement deals with Samsung and Loya Milk after establishing the label; Tiwa Savage also signed an endorsement deal with Pepsi. Within a year of becoming a revamped brand, the record label released “Take Banana” and “Oma Ga” as singles from its debut compilation album Solar Plexus.
In February 2014, Don Jazzy signed Di’Ja, Reekado Banks and Korede Bello to Mavin Records a week after each other.
On 1 May 2014, Mavin Records released the hit single “Dorobucci” to critical acclaim. On 25 February 2015, Don Jazzy and Tiwa Savage both signed endorsement deals with Konga.com. On 31 October 2016, several media outlets in Nigeria reported that Iyanya signed a record deal with Mavin Records. Both Iyanya and Don Jazzy confirmed the report on Instagram.
On 28 February 2017, Don Jazzy announced the signings of Johnny Drille, Ladipoe and DNA to Mavin Records. In March 2019, he also announced the signing of Rema to Mavin. On 31 May, Mavin unveiled the signing of Crayon.
The next day, the record label released the collaborative single “All is in Order”. On 21 January 2021, the label unveiled the signing of Ayra Starr, an 18-year-old female, Afropop singer.