Jibue Omorhirhi a.k.a Jibby West is a fashion stylist, costume designer and wardrobe consultant who is gradually solidifying herself in the Nigerian fashion industry as a reputable brand.
Jibby who has worked with the likes of Toke Makinwa, Fireboy and others has stated that she was born into fashion.
According to her:” I was born into the fashion industry. My mum always had good taste and was selling clothes from our yard before she opened Indigo Boutique. I would go there every day after school to help out and I realized immediately that I loved styling people. I started officially working with my mum in 2013 after moving back to Nigeria to complete my youth service. In 2015, I opened my own branch in Lekki phase 1”, she told TheNewsGuru.
On how managed her business during the COVID-19 lockdown, she stated: “The pandemic happened and the whole world was on lockdown. We hadn’t started selling online so it really affected the business. Instagram helped a lot. You really have no idea how much social media plays a part in the success of a business”.
The competent fashion stylist who studied Business Management at Brunel University also outlined the celebrities she has worked with in the course of her career.
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“While I was in the UK, I worked with celebrity stylist Masha Mombelli during London Fashion week. I worked with Guinness NG for their Smooth Tribe campaign. I styled Agba, Fireboy, Yagazie and Beverly Naya. I styled Pearl Cardy of Soundcity TV for most of her TV shows including Top10 Nigeria. I have styled Niyola on many occasions as her personal stylist. I’ve worked with her for different looks for her album cover, birthday shoots and more.
I styled Omowunmi Akinnifesi for her interview with Vanguard Allure which included the cover and full page spread.I was the head stylist for the Elizabeth Waldorf City woman collection for City People Magazine where I styled all the models backstage including the host, Toke Makinwa. I have also worked as the costume designer for some Nollywood home videos and TV shows”.
Asked to advise budding fashion entrepreneurs, Jibby who obtained a Master of Arts degree in Fashion Management and Entrepreneurship at the Northumbria University (School of Design), said:” Authenticity is key. Show up as the best, authentic version of yourself and everything will fall into place. This has definitely worked for me”.