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Nollywood heavyweights have reacted to the recently released National Broadcasting Commission (NBC) 6th Broadcast Code which takes away their exclusive right to content they created.
The new code makes exclusivity illegal, compels content sub-licensing and aims to regulate the prices at which content is sub-licensed whether or not they recoup their investment. However some investors and content streaming service providers which include Netflix, Amazon, iROKOtv and Africa Magic see it as a huge menace to their investment as it erodes the possibility of reaping dividends on their investments.
https://www.instagram.com/p/CBRLB0ZAOQN/
Also reacting to this in an Instalive chat, actress and filmmaker Ruth Kadiri stated that this will have an adverse effect on actors as many will be forced out of jobs and might be underpaid.
ROK studios CEO, Mary Njoku said that though the NBC claimed it is trying to protect local broadcasters, the new policy takes away their negotiating power as the agency seeks to be one to negotiate how much they will sell their content even if they are losing money.
Uche Jombo on her own part noted that the agency is trying to make things harder for them even though they’ve not created the enabling environment for the entertainment industry to thrive. She also added that the new policy will hamper growth of the Nigerian movie industry.
Jason Njoku, the co-founder and CEO of iROKOtv stated that if the policy is implemented it will totally destroy PayTV in Nigeria.
He wrote on Twitter:”Nigeria Broadcasting Commission (NBC) In making exclusivity illegal, compelling sub-licensing of content & regulating price, are effectively turning private enterprise into state property. Interference Distorts Markets. If implemented this 100% destroys PayTV in Nigeria
Under these proposed terms it makes zero sense for @irokotv @ROK_DSTV @NetflixNaija @irokotv @africamagictv @FilmhouseCinema @SilverbirdTV @SceneoneTV or any other platform or independent production house to invest in local content. Zero sense. No consultation no thought. Nothing
This our champagne socialism & zero input style of policy making is the reason Nigeria is stunted in everything. I invest billions Naira in content then I am compelled to share with everyone else as NBC sets the price Why? Dark forces or incompetence is at play here. Ridiculous
For ‘national emergencies’ 20% of broadcast hours should be dedicated to well. The government. Nationalization in everything but name. So if @Tyson_Fury vs @anthonyfjoshua fight is to be shown in Nigeria. Equivalent of 30% of the license costs need to be invested in an equivalent local sport? Who will pay for that? Maybe ABC vs XYZ works for some but who will pay for it? Arise o compatriots, Nigeria call obey
This is for you Nigeria and Nigerians. This is the patriotism you voted for. Anything you ‘enjoy’ you just now pay more for it. You think 15% inflation is high. Wait o.
Soon CNN will leave it’s daily programming to show Arrival of Orji Kalu and APC and PDP conventions. Essentially be ready for NTA everywhere. This is a highest priority for NBC. HIGHEST”.