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The Don Jazzy led Mavin Records has reportedly clinched a massive investment partnership from Kupanda Holdings.
According to a publication by Music Business Worldwide, the deal with Kupanda Holdings, a joint venture between Kupanda Capital and TPG Growth will help scale operations under the Mavin Global brand in order to meet “rapidly growing international demand” for African music.
TPG, one of the partners in Kupanda Holdings is a significant investor revolutionary tech companies such as Uber, AirBnB, Spotify, CAA, and STX Entertainment.
Mavin Records which was founded in Lagos in 2012 is home to a roster of artistes which includes Tiwa Savage, Dr SID, Johnny Drille, Ladipose Di’ja, D’Prince, Korede Bello DJ Big N and DNA Twins.
Tega Oghenejobo, Chief Operating Officer of Mavin, also confirmed the deal.
In his words: “With the resources and operational capacity Kupanda Holdings brings along with their investment, Mavin is now ready to grow our artist roster across the continent, and partner at a global scale. We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry”, he told TheNetng