Lagos-based fashion designer and stylist, Jayeola Olaleye has revealed that Fuji icon and popular Disc Jockey, DJ Enimoney has patronized his brand more than any other celebrity.
In a recent interview with Adebayo Animasaun, the University of Lagos student shared the strong passion he has for his state of origin, Lagos state as well as its culture and values which influenced the brand name Jaye Of Lagos.
‘The name Jaye Of Lagos wasn’t hard to coin as my life and living for about 3 decades has been centred around Lagos, a typical Lagosian won’t behave like a roman if he finds himself in Rome, he will rather convince Romans to lease him a space he can transform to his own Lagos’, Jayeola said.
The 30-year-old, who had styled several celebrities in the entertainment industry, among them are Instagram skit maker, Jigan, show promoter Billyque and others.
Recall, that recently Pasuma Wonder paid a courtesy visit to the Lagos State Governor, Babajide Sanwo-Olu and he was seen wearing a snapback cap designed by Jaye Of Lagos.
Jaye Of Lagos shared how the journey started and how he met YBNL member, DJ Enimoney: ‘Well Lagos undeniably is the smallest but yet the most successful state in Nigeria by every means. So, what you do, your circle of friends and where you go and how to present yourself determines who you meet’, he said.
‘For instance, in 2015 when I moved to Ebute Metta area from Iyana school, Iba. A boy who later became my brother Adeola ade_lee Yekin walked up to me during a football match at Okobaba community football field and told me, Boss, you dey always fresh abeg give me updates, thinking i was a yahoo boy. I laughed and told him that I don’t know a thing about YAHOO YAHOO, he didn’t believe me and he went about asking people who I really was but still wasn’t convinced so I invited him to accompany me to Yaba market one day and after buying fabrics he expected me to call a cart pusher but I wasn’t even thinking in that direction, I told him to help me lift my heavy nylon on my head and he was just looking in amazement till we got to Yaba phase 2 where we took bike. when we got home he said to me you are a real YBNL, it was that boy that introduced me to DJ Enimoney’.
TheNewsGuru reports that Jaye Of Lagos started as a musician but things got real at some point in his life which made him go on exile.
‘I was out of school for some time but I’ll say that was the defining point of my career. I consider myself to be a realist because at that point I actually believed my academic career was over and I can’t be paid for dropping out of school but on the other hand, a lot of my friends would rather come to me when they need new cloths and shoes, I saw fashion as an escape route and I followed the light and we are at the other side of the tunnel’.
‘When I see people wearing my cloths, walking in my shoes or counting money in my bags, the Joy is second to none’.