Nigerian singer and record producer, Augustine Okechukwu, popularly known as Tekno, has partnered with emPawa Africa, the brainchild of musical impresario, Mr Eazi, to pave way for African music evolution.
Mr Eazi announced his company’s new feat via a statement on X, formerly Twitter, on Wednesday.
According to Mr Eazi, the collaboration will see Tekno’s Cartel Music releasing some exciting new music via emPawa Africa.
“This phase will see them partnering with African artistes at different stages of their careers, who want to maintain financial and creative freedom.
“Also, they can move from talent for hire to equity participation. It’s a first-of-its-kind deal for afrobeats.
“This game-changing collaboration will see Tekno’s cartel music releasing some exciting new music via emPawa Africa.
“In addition, Tekno plans to invest as a shareholder in emPawa Africa during the company’s next capital call round,” he said.
He said that emPawa Africa had been at the forefront of discovering and nurturing emerging talent across the African continent; building a launch pad for artistes to shine on the global stage.
“We have worked with artistes such as Joeboy, Major League DJz, Fave, King Promise, Minz and DJ Neptune, among others.”
On the partnership, Tekno added: “This alliance with emPawa will provide an avenue to be a game-changer for the African music industry and a beacon of opportunity for artistes.”
Mr Eazi launched emPawa Africa, a talent incubation initiative, to nurture and support up-and-coming artistes in Africa, in 2018.
Tekno joins Grammy-winning music producer, Michaël Brun, among those who have invested in emPawa.
Teckno’s new single will be released on Friday, May 24.