Apple has been speculated to discontinue the production of iPhone 12 mini by the second quarter of 2021.
According to a supply chain analyst, Apple may stop producing the iPhone 12 mini due to weak demand.
Recall that the mini version iPhone debuted alongside the iPhone 12, iPhone 12 Pro, and the iPhone 12 Pro Max that are speculated to have relatively better market performance.
Apple brought the iPhone 12 mini to provide a flagship option to consumers who are looking for a smaller yet powerful device.
However, the latest model wasn’t able to meet the expectations, research firms reported recently.
JP Morgan supply chain analyst William Yang in a note to investors noted that the iPhone 12 mini production might be discontinued by the second quarter of 2021, AppleInsider reports.
The discontinuation doesn’t mean that the iPhone 12 mini will completely leave the market as there could still be enough inventory for the small model to continue to be available for some time.
Last month, market research firm Consumer Intelligence Research Partners (CIRP) stated that the iPhone 12 mini attracted only six percent of total iPhone sales during October and November.
Apple analyst Ming-Chi Kuo also last year noted that the iPhone 12 mini — along with the iPhone 12 — didn’t meet expected demand.
The iPhone 12 mini was launched as Apple’s solution for the people who were looking for a small-size flagship iPhone. It shares many similarities with the iPhone 12, albeit with a smaller display and a shorter battery life.
Being the smallest in the series, the iPhone 12 mini comes with a 5.4-inch display, while the iPhone 12 and the iPhone 12 Pro share the same 6.1-inch display and the iPhone 12 Pro Max has the largest in the series, a 6.7-inch display.