Google has announced, starting March 30, 2019, it will discontinue its uniform resource locator (url) shortener service, goo.gle, while beginning a transition process March 30, 2018, to replacing it with Firebase Dynamic Links (FDL).
The Internet giant announced the development in a blog post, while stressing that it will turn down support for goo.gl url shortener beginning March 30, 2018.
“To refocus our efforts, we’re turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL),” the blog post read.
“From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when we will discontinue goo.gl. Previously created links will continue to redirect to their intended destination,” a statement read on the goo.gl platform.
TheNewsGuru reports FDLs are smart URLs that allow users to send existing and potential users to any location within an iOS, Android or web app, with Google expressing excitement “to grow and improve the product going forward”.