So Fresh Neighbourhood Market Ltd, a proudly Nigerian company founded by winning couple, Goke and Bimbo Balogun, celebrated their 10 years anniversary on the 6th of November 2020.
With ten outlets across the nation, So Fresh is making healthy food easily accessible thereby ensuring good health and wellbeing for Nigerians.
Speaking at a press conference to mark the 10-year anniversary, the CEO, Olagoke Balogun said: “So Fresh will continue to play it’s part in support of the UN Sustainable Development Goal 2 and 3 in Nigeria, as we expand our reach across the nation. We inspire people to live healthier and happier lives, by enriching them with fresh, wholesome, nutrient-rich and delicious meals.Not only do we serve rich food, fresh and healthy from nature, at the core of what we do is the people we serve”.
The COO, Abimbola Balogun also added that the values she shares with her husband makes it easy to work together as a team.
“We share so many things in common. But most importantly, we share similar values. That helps us to negotiate work together. It’s been a journey of commitment, commitment to agreeing to work together. Even when we have disagreements and conflicts, we are still able to navigate and focus on where we want to be. First is the issue of agreement and commitment to the same goal. So Fresh was born out of our love for eating fresh fruits and vegetables, so that common experience that we both had in our separate families was a very strong connection”.
Nollywood actress and fitness enthusiast, Kate Henshaw also commended So Fresh’s growth over the years.
The animated role interpreter said: “It is not easy to be able to make fresh food every day for people, you will have food that will get spoilt.But they are committed totally. Since then, they have been supporting me.When I had my first fitness event, they supported me.It’s just amazing to see the growth and even the lives of the staff transformed. When you invest in people and make them part of a company they are going to want to stay. The brand is strong and affordable, providing you fresh healthy meals”.
Over the next seven years, So Fresh aims to invest over $10 million dollars in the west African region as it drives her expansion plans to surpass 100 stores, while keeping the focus to building a healthy nation, create jobs and expand the learning and capacity of the food retail space.