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Manchester United’s decision to establish their first professional women’s team will boost the female game across Europe, UEFA’s head of marketing activities and sponsorship said on Wednesday.
The highest revenue-generating soccer club in the world, according to financial services firm Deloitte, United last week announced that they had applied to enter the second tier of the Women’s Super League.
The former European champions have until now stood out from Premier League rivals Manchester City, Chelsea, Arsenal and Liverpool as the only top tier club not to have their own women’s side.
UEFA’s Peter Willems said it was important for the development of women’s soccer and the European body’s international competitions to have the biggest clubs fully engaged.
“When big brands in an area are going behind something, that will create momentum,” the Belgian told Reuters on Wednesday at a Leaders XX Series think tank event at Chelsea’s Stamford Bridge stadium.
“Manchester United coming in to women’s football, I can only see advantages for all the levels. For English football but also for European football, for Manchester United themselves,” he added.
“I think you need a few of these heavyweights to push it forward.”
Reuters