Newly appointed Chief Executive Officer (CEO) of Twitter, Linda Yaccarino has made a pledge to transform the micro-blogging platform.
TheNewsGuru.com (TNG) reports Yaccarino made the pledge while disclosing that she has long been inspired by the vision of Twitter owner, Elon Musk.
“I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together,” the new Twitter CEO tweeted.
It was the first time Yaccarino spoke publicly since the news broke Thursday that she was in talks to become the next CEO of Twitter.
Musk, who has served as CEO since his $44 billion buyout of Twitter last October, announced her appointment on Friday.
— Linda Yaccarino (@lindayacc) May 13, 2023
Yaccarino was advertising chief for Comcast Corp’s NBCUniversal, where she spent several years modernising its ad business.
Yaccarino will take over a social media platform that has been trying to reverse a plunge in ad revenue and is beset with challenges, along with a heavy debt load.