The Christian Association of Nigeria (CAN) has condemned in great terms the e recent social media advert by FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, which used the crucifixion of Jesus Christ as a metaphor to promote their product during the Easter period.
CAN condemned the advert in its totality while also describing it as “insensitive, offensive, and unacceptable.”
The association said Good Friday is a solemn day for Christians all over the world, a day they commemorate the death of their Lord and Saviour Jesus Christ, who was crucified on the cross for their sins.
“It is not a day to be used for crass commercial purposes. FrieslandCampina WAMCO Nigeria Plc’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond.
“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit. We are considering sanctions against FrieslandCampina WAMCO Nigeria Plc including a boycott of their products by our members and all well-meaning Nigerians who share our concerns.