EXCITING NEWS: TNG WhatsApp Channel is LIVE…
Subscribe for FREE to get LIVE NEWS UPDATE. Click here to subscribe!
Peace Anyiam Osigwe, the CEO of Africa Movie Academy Awards (AMAA) has revealed the reason “popular” movies don’t emerge winner of its awards .
Osigwe said this during a media parley in Lagos on Wednesday.
The press conference was held ahead of the 15th edition of the prestigious award holding on October 27.
“AMAA strictly operates a jury system. The academy has six stages to the award proper during which entries are critically assessed before selecting the best in the last stage. The movies are assessed by curators of African cinema, critics, professors and renowned film make,” Anyiam-Osigwe said.
“I always tell people not to be emotionally swayed when results are announced. The entries are always subjected to thorough scrutiny by our independent jurists who often assess them technically. There are technical parts for us as filmmakers that must cross the critical eyes of the jurists and that is what determines which film gets AMAA award.
“The most popular films don’t also go to The Academy Awards known as Oscars. It is about a particular house style. Also, what appeals in general may not appeal to the jurists, they are looking for quality control and other things such as sound, picture quality, scripting and sometimes relevance. So, a lot of times, there are popular movies out there that don’t win.”
“We keep making sure that the best quality film in Africa gets celebrated. Our 15 years has been a journey and it is entering we are seeing films getting better and better and the competition gets harder across the continent. This year, looking at the quality of films we have to go through from Kenya, Nigeria and South Africa are getting tougher.”