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Rihanna slammed Snapchat for running a sickening ad that asked users if they “would rather slap Rihanna or punch Chris Brown” — and sent the stock of the app’s parent company plummeting as much as 5 percent.
“Now SNAPCHAT I know you already know you ain’t my fav app out there!” the singer wrote in an Instagram outburst on Thursday. “I’d love to call this ignorance, but I know you ain’t that dumb!”
The shocking ad — which referred to Brown’s 2009 conviction for brutally assaulting Rihanna in a car — provoked disgust on social media over the weekend, with some vowing to delete Snapchat from their phones.
“This isn’t about my personal feelings, cause I don’t have much of them … but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet … you let us down! Shame on you. Throw the whole app-oligy away.”
Chelsea Clinton, the only child of former U.S. President Bill Clinton ,weighed in on the chaos, tweeting this week that it was “Awful that any company would approve this.”
Snapchat’s parent, Snap Inc., responded Thursday by calling the ad “disgusting” and saying it “never should have appeared on our service.”
The Thursday brawl sent Snap shares down 5 percent, to $16.91 by early afternoon — their lowest levels this month. They recovered slightly to close at $17.20, down 3.6 percent.
The decline in Snap shares is the second at the hands of a celebrity in less than a month. In February, Kylie Jenner complained about the texting app’s redesign, causing the company to lose more than $1 billion in market value.
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