Journalists must think outside the box – Media Mogul, Dr Isa Momoh

Famous, renowned media mogul, Dr. Isah Momoh  has charged media practitioners and journalists  to go beyond their training in discharging their duties,

He urged them to run a profitable enterprise that can transform and turn around the fortunes of Nigeria.

He further appealed to them to always think outside the box in a bid to reposition the country.

According to him, Journalists should up their game beyond the theoretical perspective taught in the university.

“We all have to up our games by upping our skills beyond what we are taught in the universities to become professional communicators, managers, and entrepreneurs in this media industry’’, he said.

He made this call at the just concluded quarterly Jacksonites Professional Development Series (JPDS) virtual seminar on 19th July 2022, tagged, Better Media Enterprise Management and Performance.

The theme, according to the Chairperson of the JPDS Steering Committee, Prof Chinedu Mba of Algonquin College, Ottawa, Canada, is inspired by the need to build more lasting and profitable media organizations across the country to help advance the course of democracy in Nigeria and the rest of Africa.

“The media play a very important role in influencing public opinion, human decisions, and government agenda, but we all know that running a media enterprise is expensive and that’s where this fourth edition of the JPDS seminar comes into arm you with insights and strategies for building a lasting profitable media enterprise.

Dr. Momoh decried the slow pace of Nigeria’s development since independence and noted that the nation will experience transformation when the media brace up to discharge their duties as the fourth estate of the realm.

”He observed that the current curriculum for training media practitioners produced good journalists but is bereft of adequate exposure to management and entrepreneurship content.

The result, he pointed out, has been weak media enterprises, low-performing media outfits, weak media professionals, declining society, and low media industry contribution. For better media performance and profitability, Dr. Momoh proposed that media managers should categorize their audiences and develop services/products (media contents) that match their needs and meet their expectations.

For better media performance and profitability, Dr. Momoh proposed that media managers should categorize their audiences and develop services/products (media contents) that match their needs and meet their expectations

“We all have to up our games by upping our skills beyond what we are taught in the universities to become professional communicators, managers, and entrepreneurs in this media industry’’, he said.

He made this call at the just concluded quarterly Jacksonites Professional Development Series (JPDS) virtual seminar on 19th July 2022, tagged, Better Media Enterprise Management and Performance.

The theme, according to the Chairperson of the JPDS Steering Committee, Prof Chinedu Mba of Algonquin College, Ottawa, Canada, is inspired by the need to build more lasting and profitable media organizations across the country to help advance the course of democracy in Nigeria and the rest of Africa.

“The media play a very important role in influencing public opinion, human decisions, and government agenda, but we all know that running a media enterprise is expensive and that’s where this fourth edition of the JPDS seminar comes into arm you with insights and strategies for building a lasting profitable media enterprise,