EXCITING NEWS: TNG WhatsApp Channel is LIVE…
Subscribe for FREE to get LIVE NEWS UPDATE. Click here to subscribe!
Samsung has emerged as the number one most admired brand in Africa, according to Brand Africa’s 2016/17 list of Most Admired Brands in Africa.
The company grew its brand value by 13 percent; a progress that can be credited to Samsung’s expedient recall and customer service solutions, according to CNN.
“Slow growth and challenging economic conditions negatively affected the perception of African brands in 2016,” CNN stated.
Only 16 African brands made the latest list of the Brand Africa’s 2016/17 list of Most Admired Brands in Africa, compared to 23 in 2015; and only two are in the top 20.
Brand Africa, which has annually ranked brands that consumers admire since 2011, has compiled the list from more than 11,000 brand mentions on a mobile survey conducted in 19 countries. This collectively represents 74 percent of the continent’s population.
Ranked at number nine, South Africa based telecom MTN is the only African brand in the top 10. Just last year it was ranked number one, but Brand Africa attributes legal challenges for its fall.
“The halo around MTN in the last two, three years, are the challenges that it had in Nigeria both in terms of not disconnecting consumers, some who were not active anymore,” says the founder of Brand Africa, Thebe Ikalafeng.
“Also challenges about moving their profits around the continent, around importing them.
“So all those challenges really had a massive impact on the perception on the brand.
“And of course it also had some leadership challenges and leadership changes,” the Brand Africa founder surmised.
In contrast, despite the crisis behind Samsung’s Galaxy Note 7, the South Korean giant has emerged as the number one most admired brand in Africa.
The company grew its brand value by 13 percent. This progress can be credited to Samsung’s expedient recall and customer service solutions.
“The most important thing that they did is how responsive they were when the crisis hit them,” says Ikalafeng.
“They were available, they were responsive, and they gave no excuses,” Ikalafeng added.
Following Samsung, Nike, Adidas, Coca-Cola, Apple, LG, Nokia and Toyota ranked the highest among the most-admired brands in Africa.
French apparel company Lacoste was the most resurgent brand, reaching the 42nd position from 94th in 2015, followed by Mirinda that jumped to 41st from the 88th spot.
According to Brand Africa, despite vibrant political and social movements, as well as entrepreneurial energy on the continent, Africans are behind at creating brands fast enough to face global brands.
In fact, Europe has 42 brands in the Top 100, 25 from US and 17 in Asia, with Africa in last place with only 16 brands that made it to the list.
According to Ikalafeng, governments on the continent are not creating enabling policies adequately to help businesses thrive.
Brand Africa reports that Africa has an estimated 0.6 percent share of trademarks filed globally and invests less than one percent of GDP in research.
“If you’re not researching, how are you going to find out the needs? How are you going to create new solutions and new products?” Ikalafeng queried.
“If you look at the big countries, the Chinas, the Americas, and all those, they really invest a lot in trade, in building their trademarks. Now if you don’t own your trademark, somebody else will own it”.
Brand Africa reports that without investment in research and owning trademarks, international companies will top the brand leadership and dictate the trends. And therefore, right now is more crucial than ever for Africans to rise and build Made in Africa brands.
CNN
buying from online mexican pharmacy: mexico pharmacy – pharmacies in mexico that ship to usa
п»їlegitimate online pharmacies india http://indiaph24.store/# india pharmacy
reputable indian online pharmacy
indian pharmacy paypal http://indiaph24.store/# indian pharmacies safe
buy prescription drugs from india
mexican rx online: mexican pharmacy – mexican border pharmacies shipping to usa
http://lisinopril.network/# can you buy lisinopril
tamoxifen endometriosis [url=https://nolvadex.life/#]tamoxifen brand name[/url] tamoxifen medication
https://lisinopril.network/# lisinopril online prescription
http://nolvadex.life/# tamoxifen joint pain
buy lisinopril online india [url=https://lisinopril.network/#]lisinopril 1 mg tablet[/url] lisinopril tablets
lisinopril tablets: lisinopril tabs 4mg – zestoretic 20-25 mg
http://finasteride.store/# buying cheap propecia without insurance
http://lisinopril.network/# best price for lisinopril 20 mg
website: lisinopril 104 – prinivil lisinopril
https://lisinopril.network/# canadian lisinopril 10 mg
zestril 5mg [url=https://lisinopril.network/#]prinivil 10 mg tab[/url] lisinopril 5 mg price
buy cytotec in usa [url=https://cytotec.club/#]cytotec abortion pill[/url] buy cytotec over the counter
get cheap propecia pill: cheap propecia tablets – propecia for sale
http://cytotec.club/# buy cytotec over the counter
cost cheap propecia without a prescription [url=https://finasteride.store/#]order cheap propecia without prescription[/url] get cheap propecia without a prescription
http://cytotec.club/# п»їcytotec pills online
Cytotec 200mcg price: buy cytotec – purchase cytotec
cytotec pills buy online [url=http://cytotec.club/#]cytotec abortion pill[/url] Misoprostol 200 mg buy online
https://ciprofloxacin.tech/# buy cipro online canada
lisinopril 10 mg tablet: lisinopril 10 mg tablet price – lisinopril 2.5
ciprofloxacin mail online [url=https://ciprofloxacin.tech/#]cipro online no prescription in the usa[/url] buy ciprofloxacin
prinivil drug: purchase lisinopril 40 mg – lisinopril 10 mg for sale without prescription
cipro pharmacy: buy cipro cheap – buy cipro online
https://nolvadex.life/# raloxifene vs tamoxifen
buy cytotec online [url=https://cytotec.club/#]п»їcytotec pills online[/url] Misoprostol 200 mg buy online
http://ciprofloxacin.tech/# buy ciprofloxacin over the counter
cheap propecia [url=https://finasteride.store/#]buying propecia for sale[/url] buy propecia now
lisinopril australia [url=http://lisinopril.network/#]lisinopril 40mg prescription cost[/url] can i buy generic lisinopril online
cialis for sale: buy cialis overseas – cialis for sale
buy cialis pill [url=http://cialist.pro/#]Generic Cialis without a doctor prescription[/url] Tadalafil Tablet
https://levitrav.store/# Buy Levitra 20mg online
Cheapest Sildenafil online [url=https://viagras.online/#]Buy generic 100mg Viagra online[/url] Generic Viagra for sale
Viagra generic over the counter: viagras.online – Cheapest Sildenafil online
Kamagra tablets: kamagra – Kamagra tablets
Buy generic Levitra online [url=https://levitrav.store/#]Buy Vardenafil 20mg[/url] Buy generic Levitra online
Cialis 20mg price in USA: Generic Tadalafil 20mg price – Generic Tadalafil 20mg price
https://levitrav.store/# Levitra 20 mg for sale
buy kamagra online usa: buy kamagra online – kamagra