The eleven week long reality show Big Brother Naija has come to an end and a winner has been announced. Going by the level of buzz among viewers in the last couple of weeks ,one can easily predict that Efe would win. Efe has now emerged the winner against all odds.
So what made Efe win?
- Massive votes
At the end of the day, a winner will be picked not by social media buzz or support, but by the individuals who actually voted. Efe had a lot of support on social media, celebrities made videos pledging their support, campaigns were done on his behalf, and all these resulted into his victory.
- Connecting to the streets
Efe’s strong point was his ability to connect to the streets, to the ghetto, to individuals who rose from humble beginnings. The average Nigerian can connect to Efe’s authenticity and story. They saw themselves in Efe. This further garnered more votes for him. Viewers know what they want and they gave their votes to Efe.
- Celebrity advantage
Nigerian celebrities on social media put their weight behind Efe. We cannot ignore the power of celebrity advantage in Efe’s victory. From Basketmouth to I Go Dye, Akpororo and others supported their own. This celeb endorsement and influence gave Efe more leverage compared to the other housemates. I Go Dye was said to have given out N1m naira in order to aid Efe’s votes. Based on logistics, Efe is the winner of Big Brother Naija, 2017.
4. ‘Warri’ factor
‘Warri no dey carry last’ that’s how the saying goes. Warri being one of the hubs of entertainment in Nigeria was a major reason Efe won. Warri residents and indigenes saw BBNaija as an opportunity to support one of their own and propagate Warri culture, tradition and mannerisms
5. Viral speech challenge video
During the reality TV show, Big Brother gave the final five housemates an opportunity to campaign via a speech challenge. Efe made great use of the opportunity, telling his story, connecting to the audience and maximizing pidgin English as a tool to further appeal to his fan base. Little wonder, he emerged the winner