There is nothing worse than leaving a beauty shop with the wrong kind of product for your skin- in this case foundation. While there are usually representatives in store to assist with selections, more often than not it happens that a lot of people still walk out with the wrong products.
Sure, many brands have upped their color selections to be more inclusive, but that doesn’t mean the process gets easier. If you’re not a shade-matching pro, we’ve got you covered with a few simple steps that can help you on your next shopping trip. Be sure to take these down.
Determine your skin undertone. Whether you have cool or warm undertones, your foundation selection should rely on where you land on that spectrum. Many brands have specific shades dedicated to each, and the last thing you want to do is wash out your complexion with an unflattering formula.
Use natural light. This one might seem obvious, but lighting matters. Just because a shade looks like it matches indoors doesn’t mean it will appear the same in natural light. Take a sample home for testing or compare shades while standing next to the nearest window.
Try 3 different shades. Makeup legend Bobbi Brown suggests the trial and error process, using three different shades. Choose the ones that seem to match your skin tone best, swipe two strips of each onto your cheek and step into the light.
Use the right applicators. Not blending properly can result in a blotchy mess that feels completely unnatural. The right brush or sponge is key.
Ask an Expert. Lastly, if you really can’t figure it out, ask a pro. Some sales representatives are only about making a sale and will thrust what they feel is OK. Ensure you visit shops that have knowledgeable beauty experts to help with any questions you may have. Plus, shade matching is a free service. This way, you know your perfect shade and if you choose to shop online next, you know what exactly to ‘add to cart’.
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