Beyonce is not only influential in entertainment circles, she also wields influence on social media. She has been named the most influential celebrity on Instagram.
According to D’Marie Analytics, her Instagram posts are worth $1 million each. Time Magazine reports that her value was determined using an algorithm that measures 56 metrics across Facebook, Twitter and Instagram. Those metrics did include the followers count, but they also encompassed reach, engagement, click-through, and action conversions.
Frank Spadafora, Chief executive of D’Marie, revealed that Beyoncé’s use of social media had improved her earning power.
“Her limited release of exclusive curated content causes such frenzy from her audience” he said.
Earlier this year, her social media power was further revealed when she took to Instagram to announce she is expecting twins.The post got 6,335,571 ‘likes’ within eight hours and broke the record for the most-liked picture on Instagram.