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The Advertising Practitioners Council of Nigeria (APCON) has said it will sanction Sterling Bank Plc for a distasteful message the bank shared to commemorate 2022 Easter celebrations.
TheNewsGuru.com (TNG) reports Dr. Olalekan Fadolapo, Registrar/Chief Executive of APCON made this known in a statement on Monday.
Easter went sour for Sterling Bank after the bank posted on it’s social media pages an Easter message with the writing “Like Agege Bread, He Rose”.
APCON stated that the advertisement, described as distasteful, was neither submitted nor approved for exposure by the statutory panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws.
The statement reads: “The Advertising Practitioners Council of Nigeria (APCON] has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc which compared the resurrection of Christ with Agege Bread.
“The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP), the statutory Panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria.
“APCON will take necessary actions to ensure that Sterling Bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise”.