Foremost telecom firm, Airtel Nigeria has launched season 5 of its ground-breaking corporate social responsibility initiative, Airtel Touching Lives.
TheNewsGuru (TNG) reports the Nigerian foremost telecom firm launched the Airtel Touching Lives season 5 in Lagos on Thursday.
Airtel Touching Lives is an inspiring corporate social responsibility initiative that seeks to offer practical relief, succour, hope, opportunities and credible platforms to liberate and empower the underprivileged, disadvantaged and hard to reach persons in Nigeria.
The activities of Airtel Touching Lives are recorded and produced for national television with a view to promoting the spirit of giving, self-sacrifice and love among Nigerians, the firm stated.
In previous seasons, Airtel has touched the lives of over 2 million Nigerians who were directly or indirectly plagued with varying forms of afflictions ranging from health challenges to financial woes.
The beneficiaries of the Airtel Touching Lives initiative are carefully selected from a pool of nominations by members of the public.
Airtel, thereafter, offers support/empowerment to identified beneficiaries after relevant due diligence and verification exercises.
Speaking at the season 5 press launch, Managing Director and Chief Executive Officer of Airtel Nigeria, Mr. Segun Ogunsanya said the company was committed to helping the less privileged in the society.
He said this was in line with Airtel’s vision of creating empowerment opportunities and making life better for Nigerians.
According to him, the public can nominate individuals, communities and groups by dialing 367 or sending an SMS to the Short code – 367 before the nomination window closes.
While highlighting success stories of Airtel Touching Lives, the Airtel boss urged other companies and well-meaning Nigerians to positively touch the lives of indigent citizens.
Meanwhile, the company’s Director, Corporate Communications, Emeka Opara had said season 5 will be bigger and better than other seasons of the past.