Music star, Simi has addressed upcoming acts who do not utilise the power of social media in to grow their brand.
Simi encouraged growing artistes who desire success to put their social media pages to maximum use by posting things that relate to their music.
She also urged them to shun posting irrelevant things that will not contribute to their growth musically.
Simi wrote: “You’re a serious growing artist and you have only three posts on your page: a picture of sunset, one of aeroplane and one of your shoe.
“Nothing with your music in it, that’s not a great tool.
“If you want it badly always be selling yourself.
“Leave the mysterious shit for when you’ve won. Even then, still leave it.”