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Google’s parent company, Alphabet has said changes to data privacy practices could have adverse effect on its business.
TheNewsGuru (TNG) reports Alphabet made this known in its annual report filed on Tuesday.
The company suggested it is adjusting to increased regulatory scrutiny and evolving consumer attitudes toward data and privacy online.
“Changes to our data privacy practices, as well as changes to third-party advertising policies or practices may affect the type of ads and/or manner of advertising that we are able to provide which could have an adverse effect on our business.
“If we do not provide superior value or deliver advertisements efficiently and competitively, our reputation could be affected, we could see a decrease in revenue from advertisers and/or experience other adverse effects to our business,” the company wrote in the filing.
Due to abuse of users data, regulators have tightened their grip in scrutinizing how tech firms manage users data, and especially Google has faced a number of fines in this regard.
The Alphabet Tuesday’s filing also warned about software errors.
“Bugs or defects in our products and services have occurred and may occur in the future, or our security measures could be breached, resulting in the improper use and/or disclosure of user data.
“Due to these factors and the evolving nature of our business, our historical revenue growth rate and historical operating margin may not be indicative of our future performance,” the company wrote.