Ahead of the 2017 African Cup of Nations (AFCON), the Confédération Africaine de Football (CAF), the regulatory body for football in Africa and Orange, one of the world’s leading telecommunications operators, have on Friday signed new sponsorship agreements, with Orange to partner 5 Major CAF’s competitions from 2017 – 2024.
AFCON is the biggest football tournament across Africa and the Middle East, and Orange has said they are pleased to have signed the new eight-year contract to be the official sponsor and CAF partner.
Gabon and Guinea-Bissau are joined by Burkina Faso and Cameroon in Group A for the 2017 tournament in Gabon, which begins on 14 January when the host nation take on Guinea-Bissau at the Stade de l’Amitié in Libreville.
Group B comprises of Algeria, Tunisia, Senegal and Zimbabwe, while Coe d’Ivoire, the Democratic Republic of Congo, Morocco and Togo make up Group C. Ghana, Mali, Egypt and Uganda are the teams in Group D.
Bruno Mettling, Deputy Chief Executive Officer (CEO) of Orange, and CEO of Orange Middle East and Africa, commented: “Football is the number one passion of our customers in Africa and the Middle East, and we’re delighted that our new partnership will enable us to bring them even closer to the events and things they love”.
Starting with the Africa Cup of Nations (AFCON) in Gabon in January 2017, Orange has extended its sponsorship with the CAF to include the 2019 tournament in Cameroon, the 2021 tournament in Ivory Coast and the 2023 tournament in Guinea.
“These flagship competitions in African football generate an incredible spirit of unity across communities and people, and Orange is proud to reaffirm its commitment to supporting football, as we have done for nearly 20 years,” Bruno said.
The 2017 edition of the AFCON, which will conclude with the final on 5 February, has top participating countries like Nigeria failing to qualify.
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